betPawa Invests in Ghana Football: In a huge boost for Ghanaian football, betPawa, a leading online gaming company, has announced a substantial investment of GH¢7 million.
betPawa Invests in Ghana Football by Committing GH¢7 Million to Boost Ghanaian Football Over Five Years
This funding will support both the Ghana Premier League and the Women’s FA Cup over the next five years. betPawa’s commitment aims to uplift both men’s and women’s football, inspiring players and enriching the local sports landscape.
At a press conference held on November 5, 2024, at Accra’s Alisa Hotel, Ntoudi Mouyelo, Managing Director of Mchezo Limited (betPawa’s parent company), shared the company’s vision. This multi-million Ghana cedi investment will come in the form of a “locker room bonus” programme, aimed at rewarding and motivating players in both leagues.
How the betPawa Locker Room Bonus Works
The “locker room bonus” is an incentive that rewards players after each match they win. In the Ghana Premier League, all players listed on the match day team who participate in a winning game qualify for this bonus.
The programme, which began last season, has been a success among players and is now being extended to cover the Women’s FA Cup as well.
In its first season (2023/24), the locker room bonus delivered GH¢600,000 in payouts, benefitting up to 4,000 players from 17 of the 18 Premier League teams. One notable exception was Asante Kotoko, whose players didn’t participate due to the club’s own decision.
Last season, the programme saw further expansion, reaching around 3,000 players with a total payout of GH¢1.3 million. To support this increase, betPawa raised the individual bonus from GH¢150 to GH¢400 per player.
For the current season, betPawa will go even further, extending the bonus not only to players but also to select members of each team’s coaching or technical staff. Teams now have the flexibility to designate three members of their coaching staff who will also receive these bonuses, based on their match performances.
Aiming to Reward Thousands of Players and Staff
This season alone, betPawa expects to pay out GH¢1.4 million, supporting at least 3,500 players and coaching staff across the Premier League and Women’s FA Cup.
By the end of the five-year programme, betPawa estimates that the locker room bonus initiative will have delivered the full GH¢7 million in rewards to Ghanaian football talent.
Ntoudi Mouyelo emphasised the positive impact this support is having: “We are committed to seeing Ghanaian football grow, and we believe that investing in both the men’s and women’s leagues will help make a difference.
This locker room bonus is our way of encouraging players to bring their best to every game, and it’s a way for us to say thank you for their hard work and commitment.”
Building a Brighter Future for Ghana’s Football
For Ghanaian players, coaches, and fans, the betPawa investment is a game-changer. With this financial backing, Ghanaian footballers have additional motivation to perform well, knowing that their efforts will be directly rewarded.
It also opens new doors for women’s football, as the Women’s FA Cup players now have access to this same incentive scheme, a recognition that will likely fuel further growth and visibility in women’s sports.
betPawa’s decision to include coaching staff this season shows the company’s understanding of the entire team dynamic.
By recognising the contributions of coaches and technical staff, betPawa is helping to foster a supportive environment that acknowledges the hard work of everyone involved in preparing teams for match day.
Why betPawa’s Investment Matters
This is more than just an investment in football; it’s an investment in Ghana’s future athletes, its young fans, and its sporting culture.
For aspiring players, seeing professional leagues receive such committed sponsorship shows them that their dreams are achievable.
It also boosts the country’s football infrastructure and encourages other companies to consider similar support for sports in Ghana.
Such an investment will also help Ghana maintain its place on the map of African football. As more resources flow into the game, players are able to hone their skills, clubs can better manage their teams, and fans can enjoy higher-quality matches.
For Ghana’s football lovers, this partnership between betPawa and the Ghana Football Association represents progress.
What’s Next for Ghanaian Football?
With betPawa’s GH¢7 million investment and the expanded locker room bonus scheme, both men’s and women’s football in Ghana are set to see some exciting developments in the next few years.
The betPawa sponsorship promises to create a competitive environment that rewards dedication and teamwork.
This could be the start of a golden era for Ghana’s domestic leagues, inspiring young athletes and showcasing the best of Ghanaian football to the world.
